Joom — a Latvian e-commerce marketplace that deals in products from both European and Asian manufacturers. MAU — 23 million.
Role
I launched a Top stores section, causing the purchase conversion rate to increase by 1.5% and developed the app’s Promo section that would increase the purchase conversion rate by 2-7% depending on the sale.
Top Stores
Most Joom vendors sell products with inconsistent quality. This leads to some concerns and hesitations for potential customers, since they can only judge these kinds of products after they’re delivered to them, with the average delivery time being between 21 and 43 days.
Problem
To develop a service page that will compile verified stores with high-quality products, as well as a page for stores themselves.
Task
Two versions of the appropriate section developed, the second one’s purchase conversion rate amounting to 1.5%
Result
Promo section
The service’s revenue was directly linked with promotional offers. Even if the price on two products is the same, people are more likely to choose the one that has the discount. Experiments confirmed this.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Problem
To develop a promo section and design ad formats for it, namely stories, promotional coupons, promotional product selections, a page for selections themselves, a selection’s block in the output.
Task
Purchase conversion rate increased by 2% to 7% depending on the product and promotion’s external advertising.
Result
Secret box
You can find anything you want on Joom, but people may not always know what to look for. They also often want surprises, to add some color into their lives, and may be willing to pay for that.
Problem
To develop an interface for purchasing a secret box, and establish feedback on products received.
To set up two entry points into the scenario, one in the promo section and one on checkout.
To set up two entry points into the scenario, one in the promo section and one on checkout.
Task
Provisionary user polls and UX-lab testing were successful, but secret boxes’ conversion rate proved to be very low on the production stage.
Result
Joom — a Latvian
e-commerce marketplace that deals in products from both European and Asian manufacturers. MAU — 23 million.
e-commerce marketplace that deals in products from both European and Asian manufacturers. MAU — 23 million.
Role
I launched a Top stores section, causing the purchase conversion rate to increase by 1.5% and developed the app’s Promo section that would increase the purchase conversion rate by 2-7% depending on the sale.
Top Stores
Most Joom vendors sell products with inconsistent quality. This leads to some concerns and hesitations for potential customers, since they can only judge these kinds of products after they’re delivered to them, with the average delivery time being between 21 and 43 days.
Problem
To develop a service page that will compile verified stores with high-quality products, as well as a page for stores themselves.
Task
Two versions of the appropriate section developed, the second one’s purchase conversion rate amounting to 1.5%
Result
Promo section
The service’s revenue was directly linked with promotional offers. Even if the price on two products is the same, people are more likely to choose the one that has the discount. Experiments confirmed this.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Problem
To develop a promo section and design ad formats for it, namely stories, promotional coupons, promotional product selections, a page for selections themselves, a selection’s block in the output.
Task
Purchase conversion rate increased by 2% to 7% depending on the product and promotion’s external advertising.
Result
Secret box
You can find anything you want on Joom, but people may not always know what to look for. They also often want surprises, to add some color into their lives, and may be willing to pay for that.
Problem
To develop an interface for purchasing a secret box, and establish feedback on products received.
To set up two entry points into the scenario, one in the promo section and one on checkout.
To set up two entry points into the scenario, one in the promo section and one on checkout.
Task
Provisionary user polls and UX-lab testing were successful, but secret boxes’ conversion rate proved to be very low on the production stage.
Result
Joom — a Latvian e-commerce marketplace that deals in products from both European and Asian manufacturers. MAU — 23 million.
Role
I launched a Top stores section, causing the purchase conversion rate to increase by 1.5% and developed the app’s Promo section that would increase the purchase conversion rate by 2-7% depending on the sale.
Top Stores
Most Joom vendors sell products with inconsistent quality. This leads to some concerns and hesitations for potential customers, since they can only judge these kinds of products after they’re delivered to them, with the average delivery time being between 21 and 43 days.
Problem
To develop a service page that will compile verified stores with high-quality products, as well as a page for stores themselves.
Task
Two versions of the appropriate section developed, the second one’s purchase conversion rate amounting to 1.5%
Result
Promo section
The service’s revenue was directly linked with promotional offers. Even if the price on two products is the same, people are more likely to choose the one that has the discount. Experiments confirmed this.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Joom had promotional banners and offers, but they were scattered throughout the service. Our hypothesis was that putting them into one noticeable space would increase revenue gained from them.
Problem
To develop a promo section and design ad formats for it, namely stories, promotional coupons, promotional product selections, a page for selections themselves, a selection’s block in the output.
Task
Purchase conversion rate increased by 2% to 7% depending on the product and promotion’s external advertising.
Result
Secret box
You can find anything you want on Joom, but people may not always know what to look for. They also often want surprises, to add some color into their lives, and may be willing to pay for that.
Problem
To develop an interface for purchasing a secret box, and establish feedback on products received.
To set up two entry points into the scenario, one in the promo section and one on checkout.
To set up two entry points into the scenario, one in the promo section and one on checkout.
Task
Provisionary user polls and UX-lab testing were successful, but secret boxes’ conversion rate proved to be very low on the production stage.
Result
