Design system
The application was created from scratch, so a design system had to be developed from the scratch.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
Problem
To conduct a study of the best conceptual practices and tools for creating specific systems. And create your own system, and then implement it in work process.
Task
I developed a design system and implemented it in the review process, so there was 0 loss in quality and time when scaling the design and development teams interpreted the same elements.
Result
Transfers
Main screen
According to our research into competitor apps, people in Uzbekistan use banking apps 2-3 times per month and often forget the location of the necessary transfer types, leading to a heavy workload for the support team and bank branches.
Problem
Problem
During the research, our team found out that residents of Uzbekistan mainly keep money on cards and use bank services only for transfers and payments.
The first unit of the Uzum ecosystem was a bank. The banking app was created from scratch. It was necessary to launch the production MVP version of the app for IOS and Android in 3 months.
Make a user flow for transfers where people don't need to contact the bank's support service to ask for help with making a transfer.
Task
Task
My task was to design the main screen of the app, where cards and transfers take center stage, with the option to add other banking products.
One entry point to the translation process is a universal page for entering an amount that changes depending on the type of transfer, and a final test flow for the user was successful. 0 user asked for help.
Result
Result
I created prototypes of several versions of the main screen and tested them using usability testing. This option proved to be the absolutely successful, so our team decided to use it as the first version of the app.
Result
As a result of UX testing and evaluation of implementation resources, one of this concepts was selected. More can share more info on during an interview.
Task
The main page should remain equally convenient for both customers who come for the services of the bank and those who come only for the marketplace services.
Problem
goryainova.kate@gmail.com
The company decided to transform banking app into a super app with banking and e-commerce parts, in order to gain an advantage over its competitors.
At that time, Usum didn't have a brand and work on the app was going on parallel to the creation of a corporate identity.
Problem
goryainova.kate@gmail.com
My task was to replace the temporary font, color, and images as soon as the style was ready. I also suggested additional ways of using it.
Task
My use of the design system helped me quickly replace all the necessary elements.
Also parallel work on the product and branding helped to launch app on time.
Also parallel work on the product and branding helped to launch app on time.
Result
Pivot to Super App
Brand identity in App
From Apelsin to Uzum
The company bought Apelsin wallet. And it was necessary to convert the Apelsin wallet into a bank under the Uzum brand.
Context
It was necessary to support dark and light themes in the app. The UI kit was incomplete, and components did not switch between themes. Components partially migrated into the design system in code.
Problem
Decide which registration system we will develop. Will we support dark and light themes? Arrange with the developers how to replace old components with new ones and check for errors.
And at the same time, it created a new feature.
And at the same time, it created a new feature.
Task
Result
The new solution increased the conversion to payment by 8 %.
Task
Conduct an audit of the current solution to understand the difficulties faced by users. Propose a new solution that will significantly improve conversion rates to final action.
Problem
Low conversion to the final payment. There are many requests from users for support with requests for help in passing through the flow.
Phone payment
Uzum — an ecosystem of digital services comprising a bank, a marketplace, and services for hire purchases and food delivery. MAU — 12 million.
Role
Сontext
Full responsibility for the product design MVP of banking app and its transformation
into a Super App with banking and E-commerce parts. Later, I was full responsible for payment and transfer sections, as well as the development strategy for the system design.
into a Super App with banking and E-commerce parts. Later, I was full responsible for payment and transfer sections, as well as the development strategy for the system design.
I can share more info on this project during an interview.
From Apelsin to Uzum
The company bought Apelsin wallet. And it was necessary to convert the Apelsin wallet into a bank under the Uzum brand.
Context
It was necessary to support dark and light themes in the app. The UI kit was incomplete, and components did not switch between themes. Components partially migrated into the design system in code.
Problem
Decide which registration system we will develop. Will we support dark and light themes? Arrange with the developers how to replace old components with new ones and check for errors.
And at the same time, it created a new feature.
And at the same time, it created a new feature.
Task
At that time, Usum didn't have a brand and work on the app was going on parallel to the creation of a corporate identity.
Problem
My task was to replace the temporary font, color, and images as soon as the style was ready. I also suggested additional ways of using it.
Task
My use of the design system helped me quickly replace all the necessary elements. Also parallel work on the product and branding helped to launch app on time.
Result
Brand identity in App
Design system
Result
I developed a design system and implemented it in the review process, so there was 0 loss in quality and time when scaling the design and development teams interpreted the same elements.
Task
To conduct a study of the best conceptual practices and tools for creating specific systems. And create your own system, and then implement it in work process.
Problem
The application was created from scratch, so a design system had to be developed from the scratch.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
The company decided to transform banking app into a super app with banking and e-commerce parts, in order to gain an advantage over its competitors.
Problem
The main page should remain equally convenient for both customers who come for the services of the bank and those who come only for the marketplace services.
Task
As a result of UX testing and evaluation of implementation resources, one of this concepts was selected. More can share more info on during an interview.
Result
Pivot to Super App
Main screen
Problem
During the research, our team found out that residents of Uzbekistan mainly keep money on cards and use bank services only for transfers and payments.
Result
One entry point to the translation process is a universal page for entering an amount that changes depending on the type of transfer, and a final test flow for the user was successful. 0 user asked for help.
Task
Make a user flow for transfers where people don't need to contact the bank's support service to ask
for help with making a transfer.
for help with making a transfer.
Problem
According to our research into competitor apps, people in Uzbekistan use banking apps 2-3 times
per month and often forget the location of the necessary transfer types, leading to a heavy workload for the support team and bank branches.
per month and often forget the location of the necessary transfer types, leading to a heavy workload for the support team and bank branches.
Transfers
Task
goryainova.kate@gmail.com
goryainova.kate@gmail.com
My task was to design the main screen of the app, where cards and transfers take center stage, with
the option to add other banking products.
the option to add other banking products.
Result
I created prototypes of several versions of the main screen and tested them using usability testing. This option proved to be the absolutely successful, so our team decided to use it as the first version of the app.
Result
The new solution increased the conversion to payment by 8 %.
Task
Conduct an audit of the current solution to understand the difficulties faced by users. Propose a new solution that will significantly improve conversion rates to final action.
Problem
Low conversion to the final payment. There are many requests from users for support with requests for help in passing through the flow.
Phone payment
Uzum — an ecosystem of digital services comprising a bank,
a marketplace, and services for hire purchases and food delivery. MAU — 12 million.
a marketplace, and services for hire purchases and food delivery. MAU — 12 million.
Сontext
The first unit of the Uzum ecosystem was a bank. The banking app was created from scratch. It was necessary to launch the production MVP version of the app for IOS and Android in 3 months.
Full responsibility for the product design MVP of banking app and its transformation into a Super App with banking and E-commerce parts. Later, I was full responsible for payment and transfer sections, as well as the development strategy for the system design.
Role
I can share more info on this project during an interview.
Design system
The application was created from scratch, so a design system had to be developed from the scratch.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
The design system is necessary to speed up work and allow for scaling the team of designers and developers, without compromising quality or introducing potential errors.
Problem
To conduct a study of the best conceptual practices and tools for creating specific systems. And create your own system, and then implement it in work process.
Task
I developed a design system and implemented it in the review process, so there was 0 loss in quality and time when scaling the design and development teams interpreted the same elements.
Result
Main screen
Brand identity in App
Result
My use of the design system helped me quickly replace all the necessary elements.
Also parallel work on the product and branding helped to launch app on time.
Also parallel work on the product and branding helped to launch app on time.
Task
My task was to replace the temporary font, color, and images as soon as the style was ready. I also suggested additional ways of using it.
Problem
Pivot to Super App
The company decided to transform banking app into a super app with banking and e-commerce parts, in order to gain an advantage over its competitors.
Problem
The main page should remain equally convenient for both customers who come for the services of the bank and those who come only for the marketplace services.
Task
As a result of UX testing and evaluation of implementation resources, one of this concepts was selected. More can share more info on during an interview.
Result
At that time, Usum didn't have a brand and work on the app was going on parallel to the creation of a corporate identity.
Problem
During the research, our team found out that residents of Uzbekistan mainly keep money on cards and use bank services only for transfers and payments.
Task
My task was to design the main screen of the app, where cards and transfers take center stage, with the option to add other banking products.
Result
I created prototypes of several versions of the main screen and tested them using usability testing. This option proved to be the absolutely successful, so our team decided to use it as the first version of the app.
Full responsibility for the product design MVP of banking app and its transformation into a Super App with banking and E-commerce parts. Later, I was full responsible for payment and transfer sections, as well as the development strategy for the system design.
Task
Decide which registration system we will develop. Will we support dark and light themes? Arrange with the developers how to replace old components with new ones and check for errors.
And at the same time, it created a new feature.
And at the same time, it created a new feature.
goryainova.kate@gmail.com
Problem
It was necessary to support dark and light themes in the app. The UI kit was incomplete, and components did not switch between themes. Components partially migrated into the design system in code.
Context
The company bought Apelsin wallet. And it was necessary to convert the Apelsin wallet into a bank under the Uzum brand.
From Apelsin to Uzum
Сontext
Role
The first unit of the Uzum ecosystem was a bank. The banking app was created from scratch. It was necessary to launch the production MVP version of the app for IOS and Android in 3 months.
Uzum — an ecosystem of digital services comprising a bank, a marketplace, and services for hire purchases and food delivery. MAU — 12 million.
goryainova.kate@gmail.com
Phone payment
Low conversion to the final payment. There are many requests from users for support with requests for help in passing through the flow.
Problem
Conduct an audit of the current solution to understand the difficulties faced by users. Propose a new solution that will significantly improve conversion rates to final action.
Task
The new solution increased the conversion to payment by 8 %.
Result
Result
One entry point to the translation process is a universal page for entering an amount that changes depending on the type of transfer, and a final test flow for the user was successful. 0 user asked for help.
Task
Make a user flow for transfers where people don't need to contact the bank's support service to ask for help with making a transfer.
Problem
According to our research into competitor apps, people in Uzbekistan use banking apps 2-3 times per month and often forget the location of the necessary transfer types, leading to a heavy workload for the support team and bank branches.
Transfers
I can share more info on this project during an interview.
