Result
Minor increase in purchase conversion rate.
Task
Problem
To integrate Afisha scenarios into Alisa for TV and Yandex search engine, covering more users and increasing sales.
There’s a growing demand for voice interfaces, and Yandex launched its own service called Alisa. Now users take advantage of it for an increasing number of usual tasks. Not integrating into it as soon as possible would potentially mean losing a large share of profits in the future.
Integration into Alisa
Advertising
Advertising was responsible for
a considerate share of the company’s profits. A unique format would be developed for each individual client, taking
24 hours of the product team’s time each month. There was no space for advertising features of the service itself.
a considerate share of the company’s profits. A unique format would be developed for each individual client, taking
24 hours of the product team’s time each month. There was no space for advertising features of the service itself.
Problem
To develop a set of templates for service and commercial ads that would be easy
to develop and reuse. The conversion rate from commercial templates shouldn’t decrease.
to develop and reuse. The conversion rate from commercial templates shouldn’t decrease.
Task
I’ve compiled guidelines for advertising products and the time required for an advertisement to go from the product team into production was reduced to 6 hours.
Yandex.Afisha — a ticket selling service for entertainment events: theater performan-ces, concerts, movies, musicals, shows and many more. MAU — 20 million.
Result
Role
I built as product designer a recommendation wizard that increased purchase conversion rate by 10%, standardized all the ad formats, speeding up their creation and development by a factor of 8, integrated Afisha scenarios into voice assistant Alisa for TV and the app.
Calendar
Users buy tickets for events in the following couple of days, they would often fail to notice the calendar that existed
at the time and complain that the process of choosing a date was inconvenient.
at the time and complain that the process of choosing a date was inconvenient.
Problem
Make a convenient calendar for choosing nearest dates.
Task
New calendar has increased the purchase conversion rate by 1%.
Result
Schedule
A user wouldn’t be able to view an event’s schedule on a singular screen. They would have to go back and forth between the widget for ticket selection and the event’s page. Users would leave the website when they were already selecting tickets.
The product team would spend 18 hours
on implementing new features into the schedule.
The product team would spend 18 hours
on implementing new features into the schedule.
Problem
To develop a universal schedule that would contain all the necessary information on a single screen in a single section, there by increasing the conversion rate.
Task
I’ve built an all-purpose schedule on event’s page. The time spent by the product team on new features for the schedule was reduced to 4 hours. The number of users leaving the service was reduced by 2%.
Result
Gift Certificate
Users needed an option to make a gift to their loved ones without knowing what event the receiver would like or what dates would work for them. They would also have varying financial means.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Problem
To design a gift certificate and a webpage for it. A user should have options for the certificate’s denomination, and the certificate itself should be a .pdf file so that it can be bought and received online in a matter of minutes.
Task
The certificates began to make noticeable part of the service’s monthly profits.
Result
Result
Purchase conversion rate increased
by 10%.
by 10%.
Task
To develop an MVP for a recommendation wizard that would offer options for theater performances a user would like, and do so in a more user-friendly way than filters, thereby increasing the conversion rate.
Problem
Theater plays were the most marginal events for the service. People are reluctant to purchase theater tickets because they’re afraid they’ll choose a play they won’t like when ticket prices are high.
Theater wizard
Yandex.Afisha — a ticket selling service for entertainment events: theater performances, concerts, movies and many more. MAU — 20 million.
Role
I’ve compiled guidelines for advertising products and the time required for an advertisement to go from the product team into production was reduced to 6 hours.
Advertising
Advertising was responsible for a considerate share of the company’s profits. A unique format would be developed for each individual client, taking 24 hours of the product team’s time each month. There was no space for advertising features of the service itself.
Problem
To develop a set of templates for service and commercial ads that would be easy to develop and reuse. The conversion rate from commercial templates shouldn’t decrease.
Task
I built as product designer a recommendation wizard that increased purchase conversion rate by 10%, standardized all the ad formats, speeding up their creation and development by a factor of 8, integrated Afisha scenarios into voice assistant Alisa for TV and the app.
Result
Integration into Alisa
There’s a growing demand for voice interfaces, and Yandex launched its own service called Alisa. Now users take advantage of it for an increasing number of usual tasks. Not integrating into it as soon as possible would potentially mean losing a large share of profits in the future.
Problem
To integrate Afisha scenarios into Alisa for TV and Yandex search engine, covering more users and increasing sales.
Task
Minor increase in purchase conversion rate.
Result
Calendar
Users buy tickets for events in the following couple of days, they would often fail to notice the calendar that existed at the time and complain that the process of choosing a date was inconvenient.
Problem
Make a convenient calendar for choosing nearest dates.
Task
New calendar has increased the purchase conversion rate by 1%.
Result
Theater wizard
Theater plays were the most marginal events for the service. People are reluctant to purchase theater tickets because they’re afraid they’ll choose a play they won’t like when ticket prices are high.
Problem
To develop an MVP for a recommendation wizard that would offer options for theater performances a user would like, and do so in a more user-friendly way than filters, there by increasing the conversion rate.
Task
Purchase conversion rate increased by 10%.
Result
Schedule
A user wouldn’t be able to view an event’s schedule on a singular screen. They would have to go back and forth between the widget for ticket selection and the event’s page. Users would leave the website when they were already selecting tickets.
The product team would spend 18 hours on implementing new features into the schedule.
The product team would spend 18 hours on implementing new features into the schedule.
Problem
Next project
To develop a universal schedule that would contain all the necessary information on a single screen in a single section, there by increasing the conversion rate.
Task
I’ve built an all-purpose schedule on event’s page. The time spent by the product team on new features for the schedule was reduced to 4 hours. The number of users leaving the service was reduced by 2%.
Next project
Result
Next project
Gift Certificate
Users needed an option to make a gift to their loved ones without knowing what event the receiver would like or what dates would work for them. They would also have varying financial means.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Problem
To design a gift certificate and a webpage for it. A user should have options for the certificate’s denomination, and the certificate itself should be a .pdf file so that it can be bought and received online in a matter of minutes.
Task
The certificates began to make noticeable part of the service’s monthly profits.
Result
Yandex.Afisha — a ticket selling service for entertainment events: theater performances, concerts, movies and many more. MAU — 20 million.
Role
I’ve compiled guidelines for advertising products and the time required for an advertisement to go from the product team into production was reduced to 6 hours.
Advertising
Advertising was responsible for a considerate share of the company’s profits. A unique format would be developed for each individual client, taking 24 hours of the product team’s time each month. There was no space for advertising features of the service itself.
Problem
To develop a set of templates for service and commercial ads that would be easy to develop and reuse. The conversion rate from commercial templates shouldn’t decrease.
Task
I built as product designer a recommendation wizard that increased purchase conversion rate by 10%, standardized all the ad formats, speeding up their creation and development by a factor of 8, integrated Afisha scenarios into voice assistant Alisa for TV and the app.
Result
Integration into Alisa
There’s a growing demand for voice interfaces, and Yandex launched its own service called Alisa. Now users take advantage of it for an increasing number of usual tasks. Not integrating into it as soon as possible would potentially mean losing a large share of profits in the future.
Problem
To integrate Afisha scenarios into Alisa for TV and Yandex search engine, covering more users and increasing sales.
Task
Minor increase in purchase conversion rate.
Result
Calendar
Users buy tickets for events in the following couple of days, they would often fail to notice the calendar that existed at the time and complain that the process of choosing a date was inconvenient.
Problem
Make a convenient calendar for choosing nearest dates.
Task
New calendar has increased the purchase conversion rate by 1%.
Result
Theater wizard
Task
Theater plays were the most marginal events for the service. People are reluctant to purchase theater tickets because they’re afraid they’ll choose a play they won’t like when ticket prices are high.
Problem
To develop an MVP for a recommendation wizard that would offer options for theater performances a user would like, and do so in a more user-friendly way than filters, there by increasing the conversion rate.
Purchase conversion rate increased by 10%.
Result
Schedule
A user wouldn’t be able to view an event’s schedule on a singular screen. They would have to go back and forth between the widget for ticket selection and the event’s page. Users would leave the website when they were already selecting tickets.
The product team would spend 18 hours on implementing new features into the schedule.
The product team would spend 18 hours on implementing new features into the schedule.
Problem
To develop a universal schedule that would contain all the necessary information on a single screen in a single section, there by increasing the conversion rate.
Task
I’ve built an all-purpose schedule on event’s page. The time spent by the product team on new features for the schedule was reduced to 4 hours. The number of users leaving the service was reduced by 2%.
Result
Gift Certificate
Users needed an option to make a gift to their loved ones without knowing what event the receiver would like or what dates would work for them. They would also have varying financial means.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Russia is a big country with an underperforming postal service, so making printed certificates wasn’t a viable option.
Problem
To design a gift certificate and a webpage for it. A user should have options for the certificate’s denomination, and the certificate itself should be a .pdf file so that it can be bought and received online in a matter of minutes.
Task
The certificates began to make noticeable part of the service’s monthly profits.
Result
